What is digitalisation?
Many people may wonder, what exactly is digitalisation? According to Gartner’s Information Glossary, “digitalisation is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities”. More often than not, digitalisation is overlooked and misunderstood. Why is it so important and why are we chasing towards it?
You might ask, but is it not that everything is quite digitalised nowadays in the era of the internet with the use of electronic devices? Well not yet, digitalisation does not mean the internet. Placing an order via e-commerce platform of apps with e-wallet without using cash is a digitalisation of conventional business model. Using email to send over a scanned copy of a handwritten note is also a form of digitalisation albeit not a complete form.
Pioneer in digitalisation.
One of the pioneers in digitalisation is the filming industry. The filming industry started going digital circa after 2010s, before that everything was still stored in tapes and signals were still using analogue waves rather than digital signals (that lies within miles and miles of cable network and WIFI signals). For the filming industry, converting to digital data and signals means that they will have the computer power to edit and enhance their work quality with sharper images and easier storage access for their products and programmes. Digitalisation in the filming industry improves quality, productivity and efficiency in productions. Their work would also not be easily washed out across time because digital data storage is almost timeless.
The world of cinema has also moved towards digitalisation much earlier than television by providing digital cinema cameras and processes to its manufacturers and distributors whilst also giving an enhanced experience for its audience by doing it. Movies are now not stored in film stocks but large hard disks that can keeps multiple contents in one silver box. The digitalisation of cinema also led to the process of automation where there is no longer a need for a worker to monitor and set the movies at each time slot in the cinema when they can just schedule the shows using computer technology.
Digitalisation in businesses.
On the other hand, logistic company embraced digitalisation to improve operational efficacy and efficiency through online shipping platform and web-based supply chain system. E-commerce platform digitalised conventional shopping experience, enabling cross border shopping with several clicks on a mobile devised especially when travelling is banned since the pandemic started. Food and beverages delivery services becoming more accessible to domestic restaurants, stores and consumers with the use of mobile apps. Banking and financial services industry improved customer’s digitalisation experience by enhancing their mobile apps to suit the needs for e-commerce these days.
Businesses are also moving towards digitalisation today by storing and analysing big data and hiring digital experts to analyse data and do these jobs for them, because they foresee how important it is to crunch data in order to make their organisation more productive and efficient and be able to expand further in the future. It also allows them to learn more about their customers, audience and competitors in a very accurate manner. With digitalisation, businesses know that they can hook on to a latch and have the digital world navigate their business and operations to the right path.
The impact of digitalisation.
Digitalisation changes the way we live, starting from breaking a small behaviour when we obtain our essential needs or movement from one place to the other. These mindset and behavioural change would directly and indirectly expedite the need for digitalisation in other related or unrelated industries.